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NOVRIQ LABS
DATA SOURCES - INTEGRATION PLANNING

Connect business systems through the interfaces they provide.

Data integrations may use vendor APIs, webhooks, databases, or structured exports. Access, available history, rate limits, and refresh cadence are assessed for each project.

APIs + Webhooks
Common integration patterns
Source-aware
Permissions, limits, and history
Scope-defined
Validation and recovery controls

Listed vendors and protocols are examples of integration targets, not endorsements or a claim that a connector is already deployed. Actual access and API behavior are confirmed during scoping.

Data Source and Integration Examples

Review common interface patterns. Exact endpoints and synchronization schedules depend on vendor access and project requirements.

CATEGORY 01

Commerce & Transactions

Order lifecycles, refunds, inventory sync, and multi-currency revenue streams.

PlatformIngestion ProtocolTypical cadence
ShopifyGraphQL Admin API + WebhooksProject-dependent
BigCommerceREST v3 + Webhook ListenersProject-dependent
WooCommerceREST API v3Project-dependent
Amazon Seller CentralSP-API (Selling Partner API)Project-dependent
StripeEvents API & Financial ReportsProject-dependent
Account for restated orders, returns, chargebacks, and tax records using agreed reconciliation rules.
CATEGORY 02

Paid Media & Advertising

Normalized spend, impression delivery, and cross-channel attribution windows.

PlatformIngestion ProtocolTypical cadence
Google AdsGoogle Ads APIProject-dependent
Facebook & Instagram AdsMarketing API (Graph API)Project-dependent
LinkedIn AdsMarketing Solutions APIProject-dependent
TikTok for BusinessMarketing APIProject-dependent
Pinterest AdsPinterest APIProject-dependent
Backfills for attribution restatements depend on provider history, permissions, and rate limits.
CATEGORY 03

Web & Product Analytics

Session events, conversion funnels, user retention, and raw clickstream exports.

PlatformIngestion ProtocolTypical cadence
Google Analytics 4BigQuery Daily & Streaming ExportProject-dependent
SegmentWebhook Destinations & S3 SyncProject-dependent
PostHogBatch Export / Direct Postgres SyncProject-dependent
MixpanelRaw Data Pipelines ExportProject-dependent
Model session and user identity using agreed definitions and the event history available from each source.
CATEGORY 04

CRM & Customer Operations

Customer records, deal stages, subscription statuses, and communication logs.

PlatformIngestion ProtocolTypical cadence
HubSpotCRM v3 REST API (OAuth 2.0)Project-dependent
SalesforceREST / Bulk API 2.0Project-dependent
KlaviyoClient & Server-side Events APIProject-dependent
ActiveCampaignREST v3 APIProject-dependent
Map customer identifiers across systems according to agreed matching rules and privacy constraints.
CATEGORY 05

Internal Databases & Custom APIs

Production relational stores, proprietary microservices, and file-based batch drops.

PlatformIngestion ProtocolTypical cadence
PostgreSQL / MySQLChange Data Capture (CDC) / WALProject-dependent
Custom REST / GraphQLBearer / API Key / mTLSProject-dependent
Amazon S3 / SFTPParquet, CSV, JSON LinesProject-dependent
Google Sheets / WebhooksDirect Service Account AuthProject-dependent
Integration controls can include rate limits, token handling, retries, and exception queues as requirements allow.
ENGINEERING - DATA QUALITY

Make failures and data changes visible.

Monitoring, validation, and recovery controls are selected for the source systems, business rules, and operational requirements in scope.

Credential and Access Controls

Use least-privilege access and managed secrets where supported by the chosen platform and hosting environment.

Checkpoints and Recovery

Checkpoints, retries, and backfills can help recover interrupted loads; source history and API limits shape what can be replayed.

Schema Change Handling

Validation can surface unexpected schema changes so downstream model updates can be reviewed deliberately.

Reconciliation Checks

Compare source and transformed totals using business rules agreed for the relevant systems and measures.

Have a custom API or unique data platform?

We build custom, hardened connectors for internal microservices, private ERPs, and specialized industry endpoints.